Importance of LinkedIn for Professionals, Students and Businesses

Hello, friends. I hope you are having a great time reading the articles here on TechnoITWorld and gaining information related to technology, latest news and much more. Today I’ll be writing on how LinkedIn, one of the major social media platform is useful for professionals, students and businesses.

Yes, you read that right, not just Facebook and Twitter, but LinkedIn is also one of the major social networking sites which can be of great benefit if used appropriately. But the giant social media is only for professionals, students and businesses. It’s a business and an employment-oriented social networking site. It operates via websites and mobile apps. Founded on December 28, 2002 and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs.

How does it work? LinkedIn allows members (both workers and employers) to create profiles and “connections” to each other in an online social network which may represent real-world professional relationships. Members can invite anyone (whether an existing member or not) to become a connection. Based on this, you grow your network and then you can make use of it, based on your profession. For examples recruiter can check on the profiles of students and their activity and businesses can merge and have an opportunity to work with other businesses.

The profile that you create has number of things to include such as, your work experience, your education qualifications, skills that you possess, projects and certifications that you have undertaken, organizations you support, volunteering experiences and much more. It allows you to follow a number of groups and organizations based in which you can be updated on the current trending topic or the current activity of the respective organization you are following.

To help out your connections to know you and your skill in a much better way, it provides a way to endorse a skill of your connection. It means that you support that particular skill of your connection. Recommendations can be given and requested from your connections.

Now, this is the way that it works, but have you thought how can it help you in terms of business or in terms of your professional career? If not then let me help you understand these benefits and make you aware that using LinkedIn is way too important as using Facebook or Twitter. I will divide these benefits based on three categories: students, working professionals, and business owners.

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  1. LinkedIn for Students: Okay so you are a student and think that you have just completed your 12th or maybe your graduation. So think that if there will be a system that will help you search for your dream college, your dream university or for your dream job (after your graduation) wouldn’t it be great? Yes, you can search for different schools, universities, jobs and much more on LinkedIn. Also you can showcase your skills to the world, so that companies, HR and other recruiters get to know more about you in a professional manner. You can term it as a digital resume. Nowadays it is very important to be active on such platforms as many organizations check on your online activity also. So it’s better to be updated and keep your skills active on it. Students can also be a part of various groups of their interests such as: Groups which deal with marketing, technology, entrepreneurship and much more can be helpful for them to gain updated and trending information in the respective field. Students can also make use of Slide Share and (other two companies of LinkedIn, one is an online resource platform whereas the other is an e-learning platform). Taking advantages of such portals can help the student in a great way. The best advantage that student have is to search for jobs and apply for them. From all over world locations and from a number of jobs, students can find their dream job directly through LinkedIn.


  1. LinkedIn for Working Professionals: Working professionals usually have a good LinkedIn profile. What advantage they hold is to seek other opportunities in their industry and if possible they can apply for the same. Also they can connect with people for business use and help their company grow by networking with like-minded people and people who are interested in using the services provided by that particular company they (professionals) are working in. They are open to get recommendations on their work or on the project they are working on. As they are working already, they might have a good amount of projects or few links that they can share with the world to showcase their work and skills. This helps them increase their credibility in the world of professionals who work in a competitive environment. They can also be part of various groups to share their knowledge or to gain knowledge in the field they are working in. So working professionals, if you aren’t using LinkedIn, then you might lose a lot of opportunity. So use it today!


  1. LinkedIn for Business Owners: Business owners have a number of advantages, some of them include promoting their business through a company page on LinkedIn, networking with similar business organization, finding prospective clients, finding right candidate or a professional for their business and much more. A business owner can increase their business reach through LinkedIn by using their business marketing features like advertisements, talent solutions and much more. This helps professionals find the organization much easier and helps the business create their credibility in the market. A must for business owners, be it small or big.

Also, there are many other ways you can make LinkedIn useful in your favor. So use it efficiently, use it in such a manner that it helps you improve your online presence, your online worth (be it for a job, for networking with other people or for your own business).

So if not using LinkedIn or not yet registered, register today!

Happy Reading!


Article written and submitted by: Akshay Rakesh Toshniwal

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