Hello, everyone! In my last article, I highlighted the fact on the 5 programming skills that will be used tremendously in future. With the growing demand in the field of computer and technology, adapting to new changes and to a new environment is very important and this is the major challenge many companies face. In order to make them understand and for the aspiring candidates looking to work in the technology domain, the article is a must-read. To read, check out the article here. Today, I’ll make you aware of a very important news buzzing in the world. The news is about the social media giant, Facebook.
Facebook is the biggest social media giant and people use this platform in order to connect with people, network with them, create businesses, build a brand and for many other purposes. The primary thing many people use the platform is to connect with other people all over the world. Today with the number of users growing in order to use the platform, lots of businesses and organizations are making use of it in order to connect with their customers, target audience and users through business pages, fan pages, groups and many other ways. The usage of Facebook is especially increasing in the teens and youth as it offers them lots of features such as, posting a picture, status, check-ins, how you feel and a lot more.
Founded by Mark Zuckerberg in the year 2004, has seen a lot of development since these many years. The motive is to bring the world together and make everyone connect with one another. Mark Zuckerberg, a student from Harvard University chose to drop out to pursue his entrepreneurial dreams by creating the now known biggest social media, named, Facebook. Recently the social media giant is facing a huge controversy saying that millions of data from the platform have been breached.
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A British organization named Cambridge Analytica founded in the year 2013, uses data to process, analyse and provide results to its respective stakeholders. It combines data mining, data brokerage, and data analysis with strategic communication. The company focuses on electoral processes and predicts outcomes based on the data analysis and predictive techniques. It has also worked for the present US President Donald Trump’s campaign. The company works for political parties and campaigns and it analyses the data from all over the world.
Recently the organization made use of around 50 million user data from Facebook and made it useful for commercial purposes without the consent of the Facebook users. This allegation has been placed on Facebook regarding openly providing the data to the organization named Cambridge Analytica without its user consent. The international data analytics operation, which worked with Trump’s election team, scraped millions of Facebook profiles of US voters and information about their social media friends, then used them for political propaganda.
It is one of the tech giant’s biggest ever data breaches, and the data collected was used to build a powerful software program to predict and influence choices at the ballot box for the elections. One of its co-founders and data analysts at Cambridge Analytica, Christopher Wylie shared evidence about the company having harvested data from close to 50 million users on Facebook. This was done without the express permission of the said users. CA then used this information to create a psychological profile of the users as well as their friends based on their online activities. This was then used for targeted political advertising during the 2016 US presidential elections.
The organization misused Facebook to harvest millions of people’s profiles and used that to build models to target these same set of people. Such misuse of Facebook data by a British company made the news in the world and due to such unethical business tactics, both organizations are facing legal issues. The stock price of Facebook went down by almost around 15% and the net worth of Mark Zuckerberg saw a loss of 6 billion dollars ($6 Billion). The loss was not only to Facebook but also to the users whose data has been compromised by the organization. Post this breaking news, people went against the social media giant and many of them started deleting their Facebook account with making the hashtag #DeleteFacebook trending all over the world.
The WhatsApp Founder Brian Acton who sold the instant chatting app to Facebook for 19 billion dollars ($19 Billion) also joined the campaign of #DeleteFacebook and urged the users to delete the same. He took to twitter and tweeted saying, “It is time. #DeleteFacebook”. The grab of his tweet is shown below:
The tweet also created a buzz in the market, because he was the one who sold his business to Facebook and now he went saying that its time that people delete Facebook and forget about it.
Facebook CEO, Mark Zuckerberg made its first public appearance post this breach and confirmed that Facebook made a mistake and it is time that they step-up the security and privacy settings on the platform. He hinted that Facebook will now have a security toolbar as an add-on to make sure that the data is secured, protected and safe from all kinds of access to any third party organization.
I hope that everyone’s data is safe and protected from third-party usage. Do make sure that your activity is known to you and you be aware and cautious about what all things you do on the social network. Be safe and make sure your data and identity are protected and secured.
Would you #DeleteFacebook? Do let us know in the comments section below.
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Happy Reading! 🙂
Author: Akshay Rakesh Toshniwal